Luxury Resort Photographer Barry Grossman Instructs Architectural Photography Workshop with Phase One & Capture Integration

Grossman Photography: The Phase One – Capture Integration Architectural Photography Workshop

As a luxury resort photographer, I’ve had the distinct pleasure of experiencing some of the world’s most beautiful interiors and architecture at many resort hotel destinations. A few short months ago, we were thrilled to create photographs of The Boca Raton Resort and Club, a Waldorf Astoria Resort.  I had wanted to photograph the resort for years and the creative experience was extraordinary and fulfilling. When I was approached by Phase One and Capture Integration to conduct an architectural photography workshop, I immediately knew where I wanted to host the experience… unquestionably, I wanted the stunning and historic Boca Raton Resort and Club to be our backdrop, our star, and the focus of our architectural photographs.
Built just before the Great Crash at the end of the tycoon era, there’s a sumptuous blend of historic design styles and colors that one doesn’t often see unless in some glorious nook of the Old World. It was like a set from the Great Gatsby manifested before us. Spanish, Moroccan, Gothic, and of course a splash of Deco elements tango to the eye’s delight.  With intricate details such as these, the powerhouse IQ3 100mp Trichromatic Phase One system was a hands-down necessity in my mind when I first was hired to shoot the resort.

All images created during our workshop

The technical and creative advantages of the system open up a world of photographic possibilities. In challenging spaces which require extreme dynamic range, the Phase One Trichromatic has the ability to capture images with unrivaled resolution, detail and clarity, a feat which would prove quite laborious, if not impossible with any other camera. Our attending photographers – many for the first time – got to experience the Phase One system, including their state-of-the-art XF medium format body, a beautiful set of lenses designed for it, as well as a technical camera system precisely designed to work with the digital back with  interior and exterior architecture photography in mind, built by Cambo Photography. Talented shooters and seasoned professionals in their own right, it was my goal that they each came away inspired, excited to work with the equipment, and took home a real sense of the passion I feel for my work, the respect I have for the subject matter, and a love for the image-making experience. The learning curve of these systems was fast and after a few demonstration sessions, each photographer was off and running with her/his own hands-on experiences. Interspersed throughout a jam-packed shooting schedule, we had several post-production classroom demos which allowed me to showcase how Capture One software is an integral part of my creative workflow. Rounding out the experience were plenty of conversations about the business of interior architectural photography, client interaction discussions, licensing of our work, aesthetics, and quite a bit about what inspires us, as photographic artists.

I’m deeply grateful to the Boca Raton Resort and Club for hosting this event. Thank you so much, Victoria Jones and  Lynn Squire. All felt welcomed and accommodated by you and your outstanding staff. This was an incredible opportunity and speaking on behalf of everyone who attended our workshop, you epitomize hospitality, class and professionalism. 

Phase One and Capture Integration were essential in making this amazing weekend happen. A lot of thought, planning and care went into crafting a program that would be most beneficial to professional photographers, all of whom shoot interior design and architecture. I need to thank Cam Williams from Capture Integration and Francis Westfield from Phase One for being with me each and every moment of the workshop for their guidance and their stamina! In addition to Cam and Francis, I need to acknowledge Chris Snipes and Kyra Linnen from Capture Integration, both of whom worked with me tirelessly in conceptualizing and coordinating this event. With partners like these, it became a pleasure and my honor to showcase and share what the best camera in the world can do for interior design and architectural photography.

Lastly, I want to thank the photographers who not only enriched this experience for me, but made it all possible. The energy on set was just what I would have hoped for, and we worked collaboratively and successfully as a team. I’d like to thank each and every one of them for what they brought individually and collectively to the workshop. My goal was to educate about my shooting techniques, share my thought processes each and every step of the way, and impart the passion I have for my work and this beautiful camera. It is my hope that each of us left inspired to create the best photography we can.

Behind the Scenes – The Boca Raton Resort & Club – May 11-13, 2018

Architecture Photography Workshop with Barry Grossman: Sponsored by Capture Integration, Phase OneThe Boca Raton Resort & Club

Equipment utilized:

Phase One IQ3 100 Trichromatic

Cambo WRS 5000 & 1250 Technical Camera Body

Phase One XF Medium Format Camera Body

Rodenstock lenses: 23mm HR, 32mm HR, 40mm T/S

Schneider lenses: 28mm, 35mm, 55mm, 80mm, 110mm

Profoto Lighting and Accessories: B1/D1 units, OCF mini-Beauty Dish, Umbrellas, Gel Kit/Holder, Barndoors

Camera support by Really Right Stuff Tripods, Arca Swiss Cube Heads, Tethertools laptop tabletops

Apple Computers and Mobile Devices

The Future of Architectural Photography

The Phase One IQ3 100 Trichromatic Digital Back – An Interiors and Architectural Photographer’s Exploration and Experimentation

Four years ago, I ended my blog post contemplating the future. “Let’s see what they think of next,” I queried.
This, of course, referring to how technology would bring to the photographic industry higher quality standards across all platforms. Admittedly, what I was truly pondering was what would Phase One dream up and be able to create? How could their flagship camera for interior architecture become even better? Their answer has proven to be a miraculous, yet completely expected one.
I have been a Phase One camera owner since 2003, and I had utilized four different systems until 2014, when at that time , I upgraded to the state-of-the-art medium format camera system, the IQ260, complete with a beautiful technical camera built by Cambo Photography. As I had noted in our admittedly lonely blog post in 2014, the synergy of my workflow with that equipment was immediate, passionate, and I had definitely found the best “tools of the trade” for me. Flash-forward to 2017 and Phase One has done it once more with the introduction of the IQ3 100 Trichromatic digital back… again, I have changed how I think about my photography.
I had vacillated for months after the announcement of Phase One’s new technology, contemplating the business of interiors and architecture photography, my working methodology, what made sense financially… did I truly need to offer my clients more than 60 megapixels? Is 100 megapixels the Holy Grail for digital photography? When the Trichromatic was introduced, with a unique sensor which captures the most pure, accurate color of any camera manufactured today, my level of intrigue gripped me like powerful vise. Still, I held off, uncertain… holding fast to my IQ260, a digital back which I truly loved and one which I had come to rely upon for my signature “look.” It took months of contemplation and research, before I gave the IQ3 100 Trichromatic a test drive… and am I glad I did.

Privé Condominium, Miami Florida

My first shoot with the Trichromatic, this gorgeous lobby pictured above, was made possible by Capture Integration and Phase One. Chris Snipes has been my support and product specialist since 1995 and has managed Capture Integration’s sales team for years. I was thrilled that Francis Westfield, the U.S manager of sales from Phase One, joined Chris and myself on assignment in Miami, photographing Privé. Interior and architectural photography at this luxury high-rise condominium featured designs throughout the common areas of this residential property. We ran the system through its paces and simply stated, I was floored. Shot after shot, in each and every lighting scenario, I was left speechless, smiling and completely impressed. The Trichromatic was sharper, rich with detail and clarity, more refined and more pure than I have ever seen in a digital capture. Most importantly, and I can’t state this enough, I was inspired to do my best work. That rekindling of passion for the image-making experience is the real story I hope to convey, and that embedded desire to create and share photographs of the highest quality possible has inspired me every assignment since.

The Boca Raton Resort & Spa

A few weeks later, I was thrilled and proud to be commissioned to create photographs of the interior and exterior architecture at the Waldorf Astoria Boca Raton Resort & Spa. This would be the first real opportunity to challenge me, and more importantly allow me to solidify my relationship with the IQ3 100 Trichromatic. This assignment was a joy and for a photographer who derives inspiration from his subject matter, it was one of the most special experiences I have ever had in my career as a professional architectural photographer. The photographs at the resort were honest, with a purity of color and tone, and a simplicity of composition. It was my hope to portray the ambiance of South Florida’s most elegant and historic resort hotel with total respect to the environment and do so with my own dramatic signature style.

With our industry advancing so quickly and cameras becoming better and better, I feel it is most important to be at the forefront of technology… and as far into the future as possible. For me, working with the camera which is most effectively positioned to achieve the highest quality results, does ensure that I am creating work with the greatest potential for lasting value. This, above all, is “soul-satisfying,” a smart business decision, and allows me to feel like I am representing the best of the subject matter with my photographs. I will often say to my clients when asked about our Phase One camera system, that one of the main reasons I shoot with this camera is I want their work to have the longevity and lasting value it deserves. Each and every project. Each and every photograph.

I ended my last blog four years ago pondering the future of photography in terms of equipment, aesthetics, technical advantages, and thinking deeply about color depth, dynamic range, and the ability to shoot long exposures at dawn. I think where I am today is perhaps more metaphysical and contemplative in the sense that I am starting to question what the future holds as it pertains to photographic reproduction, the experience of image creation, and how framing and sharing “life as it happens” is so ubiquitous in our culture.
Again, I ponder the art and commerce of architectural and interiors photography. I am very proud to be able to create work which matters not only in the short term, but my hope… for a lifetime.

Miami Interior Architecture with L.A. style

Crisp lines and sensual curves accent an incredible, state-of-the-art law office overlooking downtown Miami.  This photography assignment, brought to us through Los Angeles-based interior design and architectural firm, AREA Architecture, is one of my personal and recent favorites.  Dynamic art, gorgeous woodwork, a subdued color palette of warm grey and midnight blue, golden wood-grained columns alongside onyx walls create an interior space which was at once inspiring and challenging for us to photograph.

Working with Los Angeles designers was also a real treat.  I have included several of the photographs which I feel best tell this stylish, bold and whimsical architectural narrative.

 Return to the Portfolio of Grossman Photography

Florida Interiors Photography – Modern elegance meets Mediterranean style

Brett Sugerman and Giselle Loor of b+g Design were inspired to add warmth and modern elegance to this Mediterranean – style home. Using custom millwork and a sophisticated palette of finishes and materials, they took a rather blank canvas and transformed it into a stylish family home. Now both liveable and beautiful, the result is b+g’s signature marriage of traditional architecture and contemporary interiors.  This shoot brought out a more naturalistic approach to our photography as we were extremely minimalist in terms of our approach to lighting.  Our compositional approach was also very clean, and reflected the architectural lines of the home.  I think the designer/photographer collaboration allowed for the creation of some truly memorable images which conveyed the beauty of light, color and texture within a modern residence.

We were really pleased that LUXE Interiors and Design Magazine published a wonderful editorial for this shoot.

 Return to the Portfolio of Grossman Photography




Florida Architecture & Interior Design at Twilight

6:45 P.M.

Twilight imbues the South Florida shoreline with intense blue and violet hues.  This is my favorite time of day to be certain, as interior lighting begins to find its harmonious balance with the last few moments of the magic hour’s natural glow.  Photographers and painters alike have been creating mysterious, compelling and yes, “magical”, images during those elusive moments at dusk.  The “blue hour” as it some call it, is particularly effective for architectural and interiors photography because it enables the photographer to find a balance in the natural and artificial light and in this way, color and exposure can be controlled.  When I was shooting independent films years ago, we created some of the most amazing footage for both color as well as black and white films during twilight.  Of course, some of these images are also captured before sunrise, as well.

For me, when shooting interior design, twilight photography is a very effective way of creating ambiance within the interior space, while maintaining a sense of mystery and mood through visible windows.  Looking out into inky black nothingness can be dramatic, but arguably less beautiful as those deep blue hues.  Likewise, when shooting exterior architecture, waiting for the absolute perfect moment to capture a commercial building, or residence allows the interior of the space to glow while maintaining visual balance with the natural glow and accent lights on the outside of the structure.

Interior Architectural Photography – Miami Shoot

The new year has brought with it some wonderful new opportunities, but this recent job is a collaboration with a client with whom I have worked for many years.  This stunning interior design job yielded 20 photographs and I have selected just a few for sharing because they feature some amazing paintings as well as sculptural art.  It is always an honor for me to work with prestigious clientele.  The most satisfying challenge as an architectural photographer is exploring the relationship between photography and design.  This clean, contemporary interior was complemented by bold and colorful artwork as some of the below photographs illustrate.