Miami Interior Architecture with L.A. style

Crisp lines and sensual curves accent an incredible, state-of-the-art law office overlooking downtown Miami.  This photography assignment, brought to us through Los Angeles-based interior design and architectural firm, AREA Architecture, is one of my personal and recent favorites.  Dynamic art, gorgeous woodwork, a subdued color palette of warm grey and midnight blue, golden wood-grained columns alongside onyx walls create an interior space which was at once inspiring and challenging for us to photograph.

Working with Los Angeles designers was also a real treat.  I have included several of the photographs which I feel best tell this stylish, bold and whimsical architectural narrative.

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Miami Modern Interior – Fisher Island Residence

Prestige, luxury and style define this incredible Fisher Island residence, located just off the coast of Miami.  Pepe Calderin Design brought intense color, artistic interior architectural details, and a whole lot of drama to this traditional floor plan.  The unbelievable fireplace is a masterful focal point, and along with the red glass wall accents, ceiling details and space planning, luxury and style find a whole new and bold definition.

From the photographer’s perspective, one of our strategies was to focus on the architectural elements, and create clean, crisp lines with my compositions.  I always try to let the design speak clearly and shape the images I create.  In this case, where there were challenges, there were also wonderful photographic opportunities.  Take a close look at the fireplace in the living room, and the gorgeous tile work in the bath.  Very tough to shoot… but still, yielding some pretty gorgeous results for us.  We had two days to shoot this residence, and working with Pepe, as always, was amazing.

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Luxury Real Estate Photography – Miami Interior Design in New York

Boasting some of the most exquisite and sought-after views in New York City, this elegant Manhattan high rise apartment blends contemporary and traditional with bold art and clean architectural lines.  When facing the challenge of shooting this incredible home in the sky, I focused on the relationship between the warmth of the interior spaces set against the unparalleled views offered by the proximity to Central Park from atop one of the city’s highest residential skyscrapers.

One of Miami’s most prestigious interior design firms brought my team to N.Y. for a two-day shoot.  Day one was fraught with overcast skies and we truly had to be strategic when deciding which views would need to be saved for our second day, and which we could make work considering our rather tight schedule.  The combination of the location, the furnishings and the art, I believe, made this assignment one of the highlights of our year.  Truly exemplifying the best of luxury real estate photography.

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Miami Interior Design Photography – Architecture and Interiors Create Inviting Style

Miami is known for its beaches, but its incredible skyline offers an eclectic mix of modernism and historical art deco style.  This photographic assignment was really a treat for us, as we were asked to shoot a range of truly beautiful and modern interiors.  Viscayne Towers overlooks a glistening and moonlit Biscayne Bay, and my goal for the images was to showcase the warm, elegant urban lifestyle of the interiors with downtown Miami as its backdrop.  This slideshow features some of my favorite daytime, and evening views of this chic high rise condominium.

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Florida Interiors Photography – Modern elegance meets Mediterranean style

Brett Sugerman and Giselle Loor of b+g Design were inspired to add warmth and modern elegance to this Mediterranean – style home. Using custom millwork and a sophisticated palette of finishes and materials, they took a rather blank canvas and transformed it into a stylish family home. Now both liveable and beautiful, the result is b+g’s signature marriage of traditional architecture and contemporary interiors.  This shoot brought out a more naturalistic approach to our photography as we were extremely minimalist in terms of our approach to lighting.  Our compositional approach was also very clean, and reflected the architectural lines of the home.  I think the designer/photographer collaboration allowed for the creation of some truly memorable images which conveyed the beauty of light, color and texture within a modern residence.

We were really pleased that LUXE Interiors and Design Magazine published a wonderful editorial for this shoot.

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Architecture Photography in Sarasota – A 21st Century Parking Structural Marvel

We had the terrific opportunity to work with one of the finest architectural firms in Sarasota as well as one of the nation’s leading builders of commercial architecture.  This parking structure is something of a 21st century marvel.  The shoot was faced with some logistical challenges because of our subject’s sheer size and its proximity to other buildings.  My approach to photographing this subject was a deliberate one; I decided to treat the structure as a sculptural, artistic form and create images which isolate its design elements.  Balancing this strategy with one of function, I felt it necessary to convey both scale and context by backing off and shooting the building framed within its environment.

This 240,000 square foot project was designed for the City of Sarasota by the award-winning architect, Jonathan Parks and built by Suffolk Construction. The challenge for the Palm Avenue Parking Garage and Retail Shops was to design a signature mixed-use building that would become a portrait of the Sarasota community.  The resulting design solution needed to welcome civic input and capture the spirit of the local artistic culture.

To achieve this, the façade has been designed in a curvaceous, free-form sculptural style that reflects the area’s artistic and modern environment. Located one block from Sarasota Bay, the organic contours of the exterior surface resemble the wind-filled sails of a ship. This design gesture perfectly reflects Sarasota’s past and present connection with the waters of the Bay.  The “sails” are designed to let natural light and ventilation into all six parking levels while screening the vehicles from public view. This is important in creating a welcoming and safe environment while providing a structure that “does not look like a parking garage.”

The project is designed to reach LEED-CS (Core & Shell) v3 Gold Level Certification.  Green components include an underground retention vault and cistern to store and treat storm water runoff from the site. A portion of the water is reused for the irrigation system.  Energy consumption will be reduced with LED lighting and an energy management system that will only provide artificial light when and where it is needed.  A solar carport is located on the roof and plug-ins for electric vehicles are provided.

The result is an iconic, user-friendly, environmentally responsible design that satisfies the functional, strategic, and aesthetic needs of the city, while contributing to the overall success of downtown Sarasota.


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Architecture and Photography in Unison – Office Depot Executive Offices are Brilliant and Bold

Architecture and Interior Design create an impressive and bright environment for Office Depot executives in their Boca Raton, Florida Executive Offices.

“Taking Care of Business”

Bustling with activity, our photographic team consisting of a photo stylist, lighting assistant and photographer did our best to remain inconspicuous as we roamed the massive lobbies, hallways and conference centers.  This particular shoot is evidence of how architectural interior design and photography enhance one another.  It is also representative of how architectural photography, for it to be successful, requires collaboration and cooperation with all involved.

The photographic selections are among our favorites of those we are allowed to share because of certain privacy policies.

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Modern Architecture with an Ocean View – Boca Raton, Florida

Last year, we had the opportunity to photograph a spectacular Condominium for a Real Estate Developer, Architect, and Interior Designer.  In addition to the beautiful decorated model units, we were commissioned to shoot the public spaces.  The images I have included are some of my favorites from our collection.  The lobby in particular, with its massive chandelier, is one of the images I feel was most difficult to capture, as it encompassed roughly fifteen different exposures, several of which were upwards of 10 minutes long.  We do this to capture the warmth of the space in relation to the cool exterior, but also to maintain the integrity of the design, as the colored lighting within the circular cutouts in the wall necessitated far more exposure than the rest of the room.  The resulting image is nearly seamless.

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Florida Architecture & Interior Design at Twilight

6:45 P.M.

Twilight imbues the South Florida shoreline with intense blue and violet hues.  This is my favorite time of day to be certain, as interior lighting begins to find its harmonious balance with the last few moments of the magic hour’s natural glow.  Photographers and painters alike have been creating mysterious, compelling and yes, “magical”, images during those elusive moments at dusk.  The “blue hour” as it some call it, is particularly effective for architectural and interiors photography because it enables the photographer to find a balance in the natural and artificial light and in this way, color and exposure can be controlled.  When I was shooting independent films years ago, we created some of the most amazing footage for both color as well as black and white films during twilight.  Of course, some of these images are also captured before sunrise, as well.

For me, when shooting interior design, twilight photography is a very effective way of creating ambiance within the interior space, while maintaining a sense of mystery and mood through visible windows.  Looking out into inky black nothingness can be dramatic, but arguably less beautiful as those deep blue hues.  Likewise, when shooting exterior architecture, waiting for the absolute perfect moment to capture a commercial building, or residence allows the interior of the space to glow while maintaining visual balance with the natural glow and accent lights on the outside of the structure.

Interior Architectural Photography – Miami Shoot

The new year has brought with it some wonderful new opportunities, but this recent job is a collaboration with a client with whom I have worked for many years.  This stunning interior design job yielded 20 photographs and I have selected just a few for sharing because they feature some amazing paintings as well as sculptural art.  It is always an honor for me to work with prestigious clientele.  The most satisfying challenge as an architectural photographer is exploring the relationship between photography and design.  This clean, contemporary interior was complemented by bold and colorful artwork as some of the below photographs illustrate.


Grossman Photography – Interior Design Photography for Top Florida Design Firm.

We recently completed shooting a gorgeous apartment in Fort Lauderdale.  This was a very contemporary design by one of South Florida’s most prestigious design firms.  Our photographic approach was to keep it dramatic while maintaining synergy with the clean design.  It has always been my goal to tell my client’s story with my work.  It is incredibly important for my own visual signature to be present within each image, but I feel it is perhaps more essential that my client’s signature style be seen, front and center.  Therefore, when approaching an assignment, I feel it is necessary for me to really have a good sense of what it is my client is saying with his or her own work, and that the design be the absolute focus of the photography.






Youtube. It’s not just for singers anymore.

After many years as a filmmaker, videographer and cinematographer, I have recently thought it both strategic professionally and satisfying artistically to begin documenting my photographic assignments with motion pictures.  Youtube is something with which I am extremely familiar.  As a very proud dad, I have posted video after video of my children, Holland and Adrian.  These two have kept me extraordinarily busy over the years, and it has been with great pleasure that I shared clips of their musical performances.

Here’s a great example of a collaborative effort between us.  That’s my son on the bass, and my daughter singing the blues:


It was a very hot and steamy south florida evening, and the stage was set.  That wonderful jazz quartet backing her up are my son and his talented friends.  Those five performers have a total of no less than 60 years performing between them if you can believe it!  My girl, Holland, is studying musical theatre at the prestigious University of Michigan.  GO BLUE!  My son is currently on a quest to improve the world at MIT.  GO ENGINEERS!

We shot this movie in less than one hour and had an amazing time.  Incorporating the Canon 5D Mark II, we set up a handful of my old Mole Richardson tungsten lighting instruments in a dark jazz club in Fort Lauderdale.  The dichotomy of these young musicians in this old club just seemed to fit a black and white look and the Canon handled it marvelously.  I have been so incredibly impressed, as a cinematographer educated and trained shooting film, with just how clean and beautiful this format is.  It is with the Canon 5D Mark II that I have been shooting various motion picture projects and the format seems a perfect fit for internet broadcast.

As one can clearly see, I have very strong justification for my tendency to focus most of my energies on my children, on Youtube and elsewhere!  Alas, it seemed more than strategic and satisfying to put myself and my photography up on the small screen to share my work with the internet community.  So, for now, I simply have portfolio montages uploaded for all who are interested in the work we do on a day in and day out basis.  Forthcoming, I promise, several unique incarnations of sight and sound which will highlight a behind the scenes look at our work, our shooting methods, and how I create my architectural photography.

GrossmanPhoto on Youtube