We recently completed shooting a gorgeous apartment in Fort Lauderdale. This was a very contemporary design by one of South Florida’s most prestigious design firms. Our photographic approach was to keep it dramatic while maintaining synergy with the clean design. It has always been my goal to tell my client’s story with my work. It is incredibly important for my own visual signature to be present within each image, but I feel it is perhaps more essential that my client’s signature style be seen, front and center. Therefore, when approaching an assignment, I feel it is necessary for me to really have a good sense of what it is my client is saying with his or her own work, and that the design be the absolute focus of the photography.